What Youll Own
1. Social Media Strategy
- Own Vedam's social media strategy across Instagram, LinkedIn, YouTube and other relevant platforms.
- Build and execute monthly and quarterly content strategies aligned with brand and business goals.
- Define content pillars, formats, narratives and platform-specific strategies.
- Build a strong understanding of Vedam's audience and what makes the brand relevant to students, parents and the larger tech ecosystem.
- Track content performance and continuously improve the strategy based on audience behaviour and insights.
2. Storytelling & Content
- Be the storytelling brain behind Vedam's content.
- Identify interesting stories from campus, students, faculty, leadership, technology, achievements and everyday moments.
- Turn raw information, events and achievements into compelling narratives.
- Develop concepts for reels, long-form videos, student stories, founder content, campus content and brand campaigns.
- Develop and guide scripts, hooks, captions and creative narratives.
- Push the team beyond generic education-category content and build a distinctive Vedam voice.
- Stay on top of cultural moments, trends and formats that can be relevant to the brand.
3. Brand Building
- Help shape and strengthen Vedam's brand identity across digital and offline touchpoints.
- Ensure consistency in brand voice, messaging, visual language and storytelling.
- Work closely with leadership to translate business priorities into strong brand communication.
- Identify opportunities for brand moments, campaigns, partnerships and topical conversations.
- Build a brand that has relevance beyond admissions and promotional communication.
4. Team Leadership
- Lead and manage a team of social media, content, design, video and production professionals.
- Set briefs, priorities, timelines and quality benchmarks for the team.
- Review content and provide clear creative direction and feedback.
- Build efficient workflows from ideation briefing production publishing analysis.
- Mentor team members and help improve their creative and strategic capabilities.
- Coordinate with freelancers, agencies, creators and production partners wherever required.
5. Campaigns & Integrated Marketing
- Conceptualise and execute campaigns across social, digital, campus and offline channels.
- Work closely with performance marketing to ensure brand and acquisition communication work together.
- Collaborate with PR, partnerships, admissions and campus teams on key initiatives.
- Own social media communication for launches, events, student achievements, admissions cycles and major brand moments.
6. Content Production
- Work closely with DOPs, editors, designers, photographers and creators to develop high-quality content.
- Build content calendars and production plans across campuses.
- Ensure the team has a strong pipeline of content rather than operating on last-minute requirements.
- Be comfortable getting into the details — from the campaign idea and script to the final edit, thumbnail and caption.
- Maintain a high creative bar across everything that goes out from the brand.
7. Analytics & Growth
- Own social media performance and reporting.
- Track reach, engagement, watch time, retention, CTR, follower growth and other relevant metrics.
- Translate performance data into actionable content and brand insights.
- Experiment with new formats, platforms and storytelling approaches.
- Balance brand-building with measurable business outcomes.