Digital Marketing Executive / Brand manager

IGE PUMPS PRIVATE LIMITED
CIN: U28132PN2025PTC242993, GST NO: 27AAICI2660P1Z1
REGISTERED OFFICE: Gat No.1083/01/1A, Nanekar Wasti, Alandi-Markal
Road, Markal, Pune - 412105
Email: info@industrygenix.com, Telephone: 8767718285

INDUSTRYGENIX ENGINEERING
GST NO: 27GHZPP3314N1ZD
REGISTERED OFFICE: Gat No.1083/01/1A, Nanekar Wasti, Alandi-Markal
Road, Markal, Pune - 412105
Email: info@industrygenix.com, Telephone: 8767718285

Job Title: Brand Manager / Digital Marketing Specialist

Job Summary
We are seeking a highly motivated Digital Marketing Specialist/ brand manager to develop, implement, and manage online marketing strategies that drive brand awareness, lead generation, and customer engagement. The ideal candidate will have experience across digital channels including social media, SEO, SEM, email marketing, and content creation.

Key Responsibilities
Develop and execute digital marketing campaigns across social media, search engines, and email
Manage and optimize company website content for SEO performance
Plan and run paid advertising campaigns (Google Ads, Meta Ads, etc.)
¢ Track and analyze campaign performance using analytics tools
¢ Create engaging content for social media, blogs, and email newsletters
¢ Conduct keyword research and apply SEO best practices
¢ Manage social media platforms and community engagement

¢ Collaborate with design and sales teams to align marketing strategies ¢ Prepare monthly performance reports and recommendations ¢ Monitor industry trends and competitor activity ¢ Preparation for Exhibitions and their digitalizations. Required Skills & Qualifications: Bachelors degree/Graduate/Post graduate in Marketing, Communications, Business, or related field ¢ Proven experience in digital marketing (13 years preferred) ¢ Strong knowledge of SEO, SEM, Google Analytics, and social media platforms ¢ Experience with digital advertising tools (Google Ads, Meta Business Suite) ¢ Basic knowledge of graphic design or Canva preferred ¢ Excellent communication and copywriting skills ¢ Analytical and data-driven mindset Preferred Skills ¢ Email marketing tools (Mailchimp, HubSpot, Klaviyo)
¢ Collaborate with design and sales teams to align marketing strategies
¢ Prepare monthly performance reports and recommendations
¢ Monitor industry trends and competitor activity
¢ Preparation for Exhibitions and their digitalizations.
Required Skills & Qualifications:
Bachelors degree/Graduate/Post graduate in Marketing, Communications,
Business, or related field
¢ Proven experience in digital marketing (13 years preferred)
¢ Strong knowledge of SEO, SEM, Google Analytics, and social media
platforms
¢ Experience with digital advertising tools (Google Ads, Meta Business Suite)
¢ Basic knowledge of graphic design or Canva preferred
¢ Excellent communication and copywriting skills
¢ Analytical and data-driven mindset

Preferred Skills
¢ Email marketing tools (Mailchimp, HubSpot, Klaviyo)

¢ Content creation (video, reels, blogs) ¢ CRM

• Perform core duties associated with the Digital Marketing Executive / Brand manager position at IGE GROUP
• Collaborate effectively with team members and management to achieve departmental goals
• Contribute to a positive and productive work environment in Pune, India
• Meet and exceed the performance targets set by IGE GROUP
• Communicate proactively about project progress and any obstacles
• Continuously improve skills and stay up to date with industry best practices

Based on experience 25-30K to the right suitable candidate in the budget.