Digital Marketing Manager

Job Summary

We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand s influence locally while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage our social media platforms.
• Knowledge in blogs handling
• Prepare accurate reports on our marketing campaign s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Should work extensively on LinkedIn and help in lead generation
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.
• Establish and report on digital channel success metrics such as SEO, SEM, and Social Media Conversion Rate.

• Relevant experience and qualifications for the Digital Marketing Manager role
• Strong communication and interpersonal skills
• Ability to work independently and as part of a team
• Willingness to be based in or relocate to Mohali, India
• Alignment with Sofster's values and work culture
• Valid work authorisation for Mohali, India

• Perform core duties associated with the Digital Marketing Manager position at Sofster
• Collaborate effectively with team members and management to achieve departmental goals
• Contribute to a positive and productive work environment in Mohali, India
• Meet and exceed the performance targets set by Sofster
• Communicate proactively about project progress and any obstacles
• Continuously improve skills and stay up to date with industry best practices

• Competitive salary package commensurate with experience
• Performance-based bonuses and incentives
• Supportive and inclusive work environment at Sofster
• Opportunities for career growth and professional development
• Work with a talented and motivated team in Mohali, India