Executive - Marketing

Job Title Executive - MarketingDepartment / DivisionMarketingExternal Interface

(Enlist external agencies/authorities that you are required to deal with while discharging your duty)

• Agencies Event Management
• Government/ regulatory bodies
• Retailers
• Sponsors
• Overall Purpose/ObjectiveOf the job

  Responsible for creating a brand imagery and communication guideline including creatives, logo, brand positioning etc

  Key Responsibilities

  (List major responsibilities, that you have, to achieve the key objectives)

  • Assist in planning the PR and advertising operations to enhance the image of the Centre(Mall) by ensuring regular advertising using all possible media as well as good coverage of various events/ occasions/ initiatives, etc
  • Manage events planning by giving ideas for events to be conducted, evaluate the ideas with the Manager on various parameters of budget required, PR mileage, terms of sponsorship and execution
  • Identifying the event execution/ management, creative agency, online advertising agency etc. and support the Managers in empanelment of the same
  • Monitor all the activities of the agency on a regular basis to track their activities and adherence to the timelines
  • Effective use of various social networking sites (Orkut, Facebook, Twitter, Ibibo, etc.) maintaining a connect with select target audience and for promotion of various initiatives of the Centre
  • Support the marketing branding efforts for specified number of retailers and also support the smooth execution of the retailer events
  • Retailer Relations for few brands
  • Festival led events

• Relevant experience and qualifications for the Executive - Marketing role
• Strong communication and interpersonal skills
• Ability to work independently and as part of a team
• Willingness to be based in or relocate to lucknow, India
• Alignment with Phoenix Mills's values and work culture
• Valid work authorisation for lucknow, India

• Perform core duties associated with the Executive - Marketing position at Phoenix Mills
• Collaborate effectively with team members and management to achieve departmental goals
• Contribute to a positive and productive work environment in lucknow, India
• Meet and exceed the performance targets set by Phoenix Mills
• Communicate proactively about project progress and any obstacles
• Continuously improve skills and stay up to date with industry best practices

• Competitive salary package commensurate with experience
• Performance-based bonuses and incentives
• Supportive and inclusive work environment at Phoenix Mills
• Opportunities for career growth and professional development
• Work with a talented and motivated team in lucknow, India