Were looking for a passionate, bold, and visionary Marketing Executive who can bring CitizenEarth to life across all touchpoints. We’re all about community and stories. You’ll be the guardian of our brand voice, the mastermind behind our campaigns, and the storyteller who makes people fall in love with CitizenEarth. From high-energy digital marketing strategies to on-ground activations, PR, and content creation, you’ll be at the heart of everything that shapes our identity. You’ll build and execute campaigns that not only capture attention but also inspire action. If you believe in crafting compelling narratives, growing engaged communities, and making sustainability irresistible, this role is for you. What You’ll Do:
1. Brand Strategy & Positioning • Own and evolve the CitizenEarth brand, ensuring consistency and impact across all channels. • Develop and execute a brand strategy that positions CitizenEarth as an industry leader in sustainable fashion and lifestyle. • Create and maintain brand guidelines that are creative, relevant, and future-proof. • Ensure a seamless and compelling brand identity across website, social media, packaging, campaigns, and collaborations.
2. Marketing & Digital Growth • Design and execute high-energy digital marketing campaigns that drive engagement, traffic, and conversions. • Oversee all social media channels, crafting bold, insightful, and on-brand content that resonates. • Develop influencer and community-driven marketing strategies to amplify CitizenEarth’s voice. • Optimize SEO, email marketing, paid media, and other performance driven marketinginitiatives. • Track and analyze campaign performance, iterating based on insights to maximize impact.
3. Content & Storytelling • Curate and oversee the creation of compelling, story-driven content that speaks to CitizenEarth’s audience and mission. • Work closely with designers, photographers, and videographers to produce high quality visuals and videos. • Develop blog articles, newsletters, and thought leadership pieces that elevate the brand’s voice. • Conceptualize and script engaging brand campaigns, launches, and activations.
4. Public Relations & Communications • Develop and maintain strong relationships with media, influencers, and industry leaders. • Craft press releases, pitches, and media kits that showcase CitizenEarth’s impact and innovation. • Secure brand features in top publications, ensuring CitizenEarth is always part of the sustainability conversation. • Represent CitizenEarth at industry events, panels, and networking opportunities.
5. Partnerships & Collaborations • Identify and build strategic partnerships with aligned brands, influencers, and organizations. • Lead collaborations that drive awareness, credibility, and business growth. • Coordinate co-branded campaigns, events, and initiatives that amplify Citizenearth’s impact.
6. On-Ground Activations & Events • Conceptualize and execute immersive brand experiences that make CitizenEarth unforgettable. • Manage pop-ups, activations, and sustainability-focused community events. • Oversee brand representation at festivals, conferences, and global sustainability initiatives.