Marketing Executive

Job description

Job Overview:

The Marketing Executive (Branding - BTL) will be responsible for creating and executing innovative branding strategies that align with our company's goals and objectives. This role requires a highly organized, detail-oriented individual who is able to manage multiple projects simultaneously and work collaboratively with internal teams and external vendors. The ideal candidate will have a deep understanding of branding and marketing concepts, as well as experience in executing successful branding campaigns.

Key Responsibilities:

• Develop and execute branding strategies to increase brand awareness and drive customer engagement
• Conduct market research and analysis to identify opportunities and trends in the industry
• Collaborate with cross-functional teams to ensure branding initiatives are aligned with overall marketing objectives
• Create and manage budgets for branding campaigns
• Develop and maintain relationships with external vendors to ensure quality deliverables within budget
• New Product Launch - Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc.
• Market Mapping & Data Management
• Adherence to the guidelines given by unit Marketing Manager
• Monitor and report on the success of branding campaigns using relevant metrics
• Stay up-to-date with industry trends and incorporate best practices into branding strategies
• Conduct field visits to gather data, insights and conduct competitor analysis

• Bachelor's degree in marketing, communications, or a related field
• 2+ years of experience in branding or marketing
• Excellent written and verbal communication skills
• Strong project management skills and ability to prioritize multiple projects
• Creative thinking and ability to develop innovative branding strategies
• Two-wheeler required with motorcycle with gear license
• Willingness to travel for field visits - DAILY FIELD WORK & Outstation travel required.

• Perform core duties associated with the Marketing Executive position at Varun Beverages Limited
• Collaborate effectively with team members and management to achieve departmental goals
• Contribute to a positive and productive work environment in Jodhpur, India
• Meet and exceed the performance targets set by Varun Beverages Limited
• Communicate proactively about project progress and any obstacles
• Continuously improve skills and stay up to date with industry best practices

• Competitive salary package commensurate with experience
• Performance-based bonuses and incentives
• Supportive and inclusive work environment at Varun Beverages Limited
• Opportunities for career growth and professional development
• Work with a talented and motivated team in Jodhpur, India