Pharma Digital Marketing

Role & responsibilities

• Plan, execute, and optimize omnichannel campaigns (digital, social, CRM, web, app, WhatsApp/SMS) for semaglutide targeting both HCPs and patients.
• Own the patient engagement journey awareness, education, adherence support across emerging market geographies.
• Manage media planning, budget allocation, and vendor/agency relationships for digital execution.
• Localize global campaign frameworks for emerging market nuances (language, cultural, regulatory, digital maturity).
• Track competitor digital activity and share-of-voice across emerging markets, translating insights into actionable recommendations to define global digital marketing strategy.
• Ensure all content and campaigns comply with pharma marketing codes (local regulatory bodies, off-label restrictions, HCP interaction guidelines).
• Collaborate cross-functionally with Brand, Medical, Regulatory, and Sales teams & Country/HO digital agencies
• Stay current on diabetes/obesity category trends and competitor digital strategies in assigned markets.

• 5+ years in digital marketing, with pharma/healthcare B2C experience mandatory.
• Proven experience running omnichannel campaigns (not single-channel execution).
• Prior exposure to HCP engagement platforms and patient support program digital tools.
• Working knowledge of pharma compliance/regulatory frameworks in emerging markets.
• Experience managing agencies, media budgets, and multi-market campaign rollouts.
• Strong analytical skills comfortable with campaign dashboards, GA Campaign data, ROI metrics.
• Experience specifically in cardio-metabolic, diabetes, or obesity therapy areas is a strong plus (semaglutide/GLP-1 exposure ideal).

• Perform core duties associated with the Pharma Digital Marketing position at Hetero
• Collaborate effectively with team members and management to achieve departmental goals
• Contribute to a positive and productive work environment in Mumbai City, India
• Meet and exceed the performance targets set by Hetero
• Communicate proactively about project progress and any obstacles
• Continuously improve skills and stay up to date with industry best practices

• Competitive salary package commensurate with experience
• Performance-based bonuses and incentives
• Supportive and inclusive work environment at Hetero
• Opportunities for career growth and professional development
• Work with a talented and motivated team in Mumbai City, India